Who qualifies for benchmarks?īenchmark metric(s) for your store will display if the following conditions apply: This means that you might notice changes in your relative performance because you are being compared to a different group in a new month. The group of stores we compare you to are refreshed every month. If you're looking at data on March 30th, then benchmark data will be available only up to March 27th. The categories of the products sold over the past 30 days.īenchmark data is delayed by 2 days. The following factors are considered in defining similarity: The value that represents the 75th percentile of stores similar to you (25% of stores have a higher value).īenchmarks are created based on cohorts of stores similar to yours. The value that represents the 25th percentile of stores similar to you (75% of stores have a higher value). The value that represents the midpoint of stores similar to you (50% of stores have a higher value and 50% have a lower value than the median). Common terms: Reports and metrics with available benchmarks Term These values are available at a daily time grain and are only available at the aggregate level (in other words, your overall online store conversion is available, but not conversion by channel or any other dimension) the exception is the customer retention rate which is available at a weekly, monthly and quarterly grain. These numbers are: median, 25th percentile, and 75th percentile. Online store conversion benchmark is currently unavailable in Europe.įor each benchmark metric, three numbers are included that compare your store to stores like yours. You can test different elements of your product page to find out which resonate with people most, create additional product page versions to highlight specific features or content, get feedback on beta versions of your app, offer in‑app events to encourage engagement, and so much more.Benchmark data is available for the following metrics: Reports and metrics with available benchmarks Metricīenchmark data available in the following reportsĪverage order value over time, Orders over time Review your new benchmark data, then leverage other tools in App Store Connect to improve conversion rates, proceeds, crash rates, and user retention. Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights - all while keeping the performance of individual apps private. Apps are placed into groups based on their App Store category, business model, and download volume to ensure relevant comparisons. Peer group benchmarks provide powerful new insights across the customer journey, so you can better understand what works well for your app and find opportunities for improvement. Now you’ll have even more insights to help you identify growth opportunities. Starting today, you can put your app’s performance into context using peer group benchmarks, which compare your app’s performance to that of similar apps on the App Store. With metrics related to acquisition, usage, and monetization strategy, App Analytics enables you to monitor results in each stage of the customer lifecycle, from awareness to conversion and on to retention. App Analytics in App Store Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App Store.
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